The total dollar amount spent on each Christmas shopping season seems to be the measure of our quality of life. Oh really? Here is our shopping motto: Buy more. Be happy. Right?
Is it our commission in life to buy and buy more? The mindset of consumerism must be we can only achieve prosperity in America when we shop and buy. At least this is what big and little box stores want us to believe. The spirit of gloom and pessimism will come down on you if you stay home and save your money. Just about seems so. Right?
I must admit retail marketing and promotion departments do a very good job of separating our money from our wallet. They make it seem so pleasant a joyous. So joyous we rush into any given box store, trample over other consumers, and throw our money at the store clerk. “I was here first! Take my money! All of it!”
As a young lad, hundreds of years ago, I was simple happy just looking through a Sears and Roebuck Christmas catalogue. Pouring over all the latest electric trains and model car kits. How cool! But I knew for certain I would seldom if ever receive these things for Christmas. However, if they did show up on Christmas morning, I was ecstatic. But if they didn’t come, at least I had fun just dreaming my way through the S and R “Wish Book.”
I guess I’m not a very good consumer. I prefer to buy a bunch of little things for others all through the year. Just surprise others when they are not looking. Give them something for no reason. Surprise!
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