You mean it's all about money? What about the truth?

It’s all about advertising. Sponsorship. Ad sells. Big bucks. Money to be made from being insanely bazaar. The more outrageous, the better.

What is it? Why, it’s Talk Radio. Blasting, bashing, and bloviating. It’s radio’s version of reality TV. Survivor on “Speed.” Hyperbolic rhetoric. Hyperbolizing. Hysteria and Hellishness all wrapped up in one media freak show called, Talk Radio.

And to be perfectly clear, we are talking about talk radio from both sides of the partisan civil war. From the right. From the left. Yes, both Rush and Big Ed. All pontificate Dogma. Barking, biting, and besmirching the other’s conspiracy theories.

However, most listeners to either doctrinaire, actually believe the talk show hosts prattling rants. Rants certainly expanded beyond reason and rationality. Rants going over the top. Over the top only to sell advertising. But, the listener is not aware of This media trick. A trick only, and let me repeat, only to sell advertising. Sponsorship. Bla bla bla sold only for money. And again, bla bla only selling to big time national advertising accounts.

And to repeat again, advertising is key. Speaking the truth is not. Stirring the pot and poking fingers in the eyes of the opposition is the means to the end. And once again, the end is to sell baby sell. And the ONLY way to sell is to create an enormous boiling caldron of lies, exaggerations, misrepresentations, distortions, innuendos, embarrassments, black eyes, and on and on. All stewing in one big witches brew called, Talk Radio.

Now, here is the saddest fact of all. Many gullible and shallow people really believe this crap. Yes. It’s true. Many naïve ignoramuses hang on every word of the garrulous show host’s hypertensive blabbering. The unsuspecting listener believe it to the point that they cover their cars with insulting bumper stickers. Front yards awash in a sea of ranting yard signs. And wearing T-shirt exposing anybody they and the talk show host absolutely disdain. Finally Sending the radio recruit off to a battle armed with smoke and rubber bullets. Completely misguided and bound to get hurt in the process. All to defend some talk show host’s convoluted demagoguery.

In the mean time, as mentioned before, the talk show host walks away with tens of millions of dollars from advertisements. Probably snickering how stupid the listener is. Just one more day of potty talk and a walk to the bank.

So we can conclude, Disparaging the opposition with humiliating rhetoric sells ads. Being Mr. Nice Guy is the kiss of death for any talk show host. Bullying and blowing hard is key to talk showary. Sick’em Rush!