Volkswagen had recently stopped manufacturing, the updated upscale classic Beetle bug car. Saying it just doesn’t appeal to men. It was called in some quarters a girl car. Some say a Chick bug. Nonetheless, purchased mostly by younger single women.
Let me mention this, I had two vintage VW Beetles. A 1958 VW with the classic small oval rear window. Really cool looking. And then I had owned a 1963 VW with updated front and rear lights. Still a classic VW Beetle.
What I liked about these two cars was its roundishness. Rounded front sloping hood and the iconic roundish sloping rear. And most of all the air-cooled rear engine with dual chrome exhausts. But an automobile you wouldn’t take to the races. Probably had about a hundred-horse power at best. It went zero to sixty in about six days.
Never the less, both model cars I rarely saw women drive. It was a guy car. So what happened? How did this classic German machine go from grassroots blue collar to Pinkish girly suburban transportation?
I suppose placing the larger water-cooled engine in front and flattening out the hood, roof, and rear deck. Turning it into a morphed Girly Beetle. Making it look cute instead of caveman basic.
Actually I could care less if a VW Beetle has “Road race” power and handling. I loved my two Beetles because of the opposite. It required more hands on and mental ingenuity. Plus it had a real four-speed very manual transmission. Shifting is what I liked.
So, if I were to advise VW on how to design the all-new 2012 Beetle, I would suggest to just pick it up where they left off in 1979. Sitting high on independent suspension, Roundish, four-speed, and rear air-cooled engine. Pretty much the same humble VW bug that was imported to the US in the 1960s. I certainly would buy one. Millions of manly men like myself would buy one. Yes! You bet.
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